MOVO
Digital Brand System · 2021
ABOVE
The brand system applied in Roposo’s television advertising.
ROLE
BRAND DESIGN
ART DIRECTION
WEB DESIGN
YEAR
2025
INTRODUCTION
At InMobi, I led the team developing Roposo’s digital brand system, bringing typography, colour, iconography and motion into a consistent framework for content, campaigns and product touchpoints.
CONTEXT
In-house at InMobi
OUTCOME
Adopted across Roposo’s app, social channels, YouTube and television advertising.
