MOVO
MOVO
MOVO
Brand Identity & Campaign Design · 2025
Brand Identity & Campaign Design · 2025
Brand Identity & Campaign Design · 2025
ROLE
ROLE
ROLE
BRAND IDENTITY
ART DIRECTION
BRAND IDENTITY
BRAND IDENTITY
ART DIRECTION
ART DIRECTION
COPYWRITING
COPYWRITING
COPYWRITING
CAMPAIGN DESIGN
CAMPAIGN DESIGN
CAMPAIGN DESIGN
YEAR
YEAR
YEAR
2025
2025
2025
INTRODUCTION
INTRODUCTION
INTRODUCTION
I developed MOVO as a premium bicycle brand built around movement, precision and flow. The project covered naming, visual identity, brand voice and campaign design, bringing each element together through the idea “Form Meets Flow.” Precise typography, monochrome photography and an electric cyan accent establish a restrained visual language, while fluid graphics connect the identity across print, outdoor and social applications.
I developed MOVO as a premium bicycle brand built around movement, precision and flow. The project covered naming, visual identity, brand voice and campaign design, bringing each element together through the idea “Form Meets Flow.” Precise typography, monochrome photography and an electric cyan accent establish a restrained visual language, while fluid graphics connect the identity across print, outdoor and social applications.
I developed MOVO as a premium bicycle brand built around movement, precision and flow. The project covered naming, visual identity, brand voice and campaign design, bringing each element together through the idea “Form Meets Flow.” Precise typography, monochrome photography and an electric cyan accent establish a restrained visual language, while fluid graphics connect the identity across print, outdoor and social applications.
CONTEXT
CONTEXT
CONTEXT
Academic brand-building project developed for my master’s degree examination in Milan.
Academic brand-building project developed for my master’s degree examination in Milan.
Academic brand-building project developed for my master’s degree examination in Milan.
SCOPE
SCOPE
SCOPE
02
( Brand Identity )
Naming & Meaning
03
( Visual System )
Colour, Type & Form
04
( In Application )
Campaign & Social
OUTCOME
OUTCOME
OUTCOME
The final concept brings naming, visual identity, brand voice and campaign design into one consistent system. Developed as an academic project, MOVO demonstrates how a single idea—“Form Meets Flow”—can extend across brand fundamentals, outdoor advertising and social communication.
The final concept brings naming, visual identity, brand voice and campaign design into one consistent system. Developed as an academic project, MOVO demonstrates how a single idea—“Form Meets Flow”—can extend across brand fundamentals, outdoor advertising and social communication.
The final concept brings naming, visual identity, brand voice and campaign design into one consistent system. Developed as an academic project, MOVO demonstrates how a single idea—“Form Meets Flow”—can extend across brand fundamentals, outdoor advertising and social communication.
