EMTECH
EMTECH
EMTECH
Brand Strategy & Identity · 2024
Brand Strategy & Identity · 2024
Brand Strategy & Identity · 2024
ROLE
ROLE
ROLE
BRAND STRATEGY
BRAND IDENTITY
BRAND STRATEGY
BRAND STRATEGY
BRAND IDENTITY
BRAND IDENTITY
VISUAL SYSTEM DESIGN
VISUAL SYSTEM DESIGN
VISUAL SYSTEM DESIGN
YEAR
YEAR
YEAR
2024
2024
2024
INTRODUCTION
INTRODUCTION
INTRODUCTION
A complete rebrand for Emtech, a Dubai-based technology solutions provider. I independently developed the brand strategy, manifesto and visual identity, translating nearly three decades of experience into a confident, contemporary system built around a simple idea: enable, empower, evolve.
A complete rebrand for Emtech, a Dubai-based technology solutions provider. I independently developed the brand strategy, manifesto and visual identity, translating nearly three decades of experience into a confident, contemporary system built around a simple idea: enable, empower, evolve.
A complete rebrand for Emtech, a Dubai-based technology solutions provider. I independently developed the brand strategy, manifesto and visual identity, translating nearly three decades of experience into a confident, contemporary system built around a simple idea: enable, empower, evolve.
CONTEXT
CONTEXT
CONTEXT
Emtech’s identity had remained largely unchanged for almost 30 years. Without formal guidelines or a shared visual language, communication had become inconsistent across the business. As the company prepared to expand into markets including Saudi Arabia and Bahrain, it needed an identity that reflected its capabilities and brought consistency to its physical and digital presence.
Emtech’s identity had remained largely unchanged for almost 30 years. Without formal guidelines or a shared visual language, communication had become inconsistent across the business. As the company prepared to expand into markets including Saudi Arabia and Bahrain, it needed an identity that reflected its capabilities and brought consistency to its physical and digital presence.
Emtech’s identity had remained largely unchanged for almost 30 years. Without formal guidelines or a shared visual language, communication had become inconsistent across the business. As the company prepared to expand into markets including Saudi Arabia and Bahrain, it needed an identity that reflected its capabilities and brought consistency to its physical and digital presence.
SCOPE
SCOPE
SCOPE
02
( Brand Identity )
Strategy & Form
03
( Visual System )
Colour, Type & Imagery
04
( In Application )
Print & Digital
OUTCOME
OUTCOME
OUTCOME
Emtech approved and implemented the identity across signage, stationery, employee IDs and digital interfaces. The rebrand established a shared visual language for internal and customer-facing communication, giving the business a consistent foundation for its next stage of growth.
Emtech approved and implemented the identity across signage, stationery, employee IDs and digital interfaces. The rebrand established a shared visual language for internal and customer-facing communication, giving the business a consistent foundation for its next stage of growth.
Emtech approved and implemented the identity across signage, stationery, employee IDs and digital interfaces. The rebrand established a shared visual language for internal and customer-facing communication, giving the business a consistent foundation for its next stage of growth.
