URBAN LADDER
URBAN LADDER
URBAN LADDER
Content Strategy & Creative Direction · 2024
Content Strategy & Creative Direction · 2024
Content Strategy & Creative Direction · 2024
ROLE
ROLE
ROLE
CONTENT STRATEGY
SOCIAL MEDIA STRATEGY
CONTENT STRATEGY
CONTENT STRATEGY
SOCIAL MEDIA STRATEGY
SOCIAL MEDIA STRATEGY
CREATIVE DIRECTION
CREATIVE DIRECTION
CREATIVE DIRECTION
YEAR
YEAR
YEAR
2024
2024
2024
INTRODUCTION
INTRODUCTION
INTRODUCTION
Commissioned directly by Urban Ladder, I developed a content and social media strategy around the way people choose furniture—a considered purchase shaped by aspiration, trust, quality and personal fit. The work brought together purchase-journey analysis, messaging and creative direction to connect products with the experience of living with them. The resulting framework balanced emotional appeal with practical reassurance, guiding communication from initial discovery through to purchase consideration.
Commissioned directly by Urban Ladder, I developed a content and social media strategy around the way people choose furniture—a considered purchase shaped by aspiration, trust, quality and personal fit. The work brought together purchase-journey analysis, messaging and creative direction to connect products with the experience of living with them. The resulting framework balanced emotional appeal with practical reassurance, guiding communication from initial discovery through to purchase consideration.
Commissioned directly by Urban Ladder, I developed a content and social media strategy around the way people choose furniture—a considered purchase shaped by aspiration, trust, quality and personal fit. The work brought together purchase-journey analysis, messaging and creative direction to connect products with the experience of living with them. The resulting framework balanced emotional appeal with practical reassurance, guiding communication from initial discovery through to purchase consideration.
CONTEXT
CONTEXT
CONTEXT
Direct freelance commission for Urban Ladder.
Direct freelance commission for Urban Ladder.
Direct freelance commission for Urban Ladder.
SCOPE
SCOPE
SCOPE
02
( Content Strategy )
The Buying Journey
03
( Content System )
Desires, Designed
04
( Creative Direction )
Product & Lifestyle
OUTCOME
OUTCOME
OUTCOME
Urban Ladder adopted the strategy across its social media and wider brand communications. The content positioning, messaging principles and creative direction established a shared framework for ongoing product and lifestyle communication.
Urban Ladder adopted the strategy across its social media and wider brand communications. The content positioning, messaging principles and creative direction established a shared framework for ongoing product and lifestyle communication.
Urban Ladder adopted the strategy across its social media and wider brand communications. The content positioning, messaging principles and creative direction established a shared framework for ongoing product and lifestyle communication.
