HEDGE EQUITIES
HEDGE EQUITIES
HEDGE EQUITIES
Identity Refresh & TVC Art Direction · 2024
Identity Refresh & TVC Art Direction · 2024
Identity Refresh & TVC Art Direction · 2024
ROLE
ROLE
ROLE
LOGO REDESIGN
BRAND DESIGN
LOGO REDESIGN
LOGO REDESIGN
BRAND DESIGN
BRAND DESIGN
TVC ART DIRECTION
TVC ART DIRECTION
TVC ART DIRECTION
YEAR
YEAR
YEAR
2024
2024
2024
INTRODUCTION
INTRODUCTION
INTRODUCTION
An identity refresh for Hedge Equities, extending from a redesigned bull symbol into television-commercial art direction. Working with Spread Factory, I developed a geometric mark and the visual direction for the commercials, giving the brand a more distinctive presence across its communication and on screen.
An identity refresh for Hedge Equities, extending from a redesigned bull symbol into television-commercial art direction. Working with Spread Factory, I developed a geometric mark and the visual direction for the commercials, giving the brand a more distinctive presence across its communication and on screen.
An identity refresh for Hedge Equities, extending from a redesigned bull symbol into television-commercial art direction. Working with Spread Factory, I developed a geometric mark and the visual direction for the commercials, giving the brand a more distinctive presence across its communication and on screen.
CONTEXT
CONTEXT
CONTEXT
The brief called for a clearer, more contemporary interpretation of the bull associated with financial markets. Following the client’s direction, I drew from New York’s Charging Bull, reducing its stance, horns and forward movement into a compact symbol constructed through circles. The refreshed identity also informed my art direction for the television commercials, with film direction and cinematography handled by the production team.
The brief called for a clearer, more contemporary interpretation of the bull associated with financial markets. Following the client’s direction, I drew from New York’s Charging Bull, reducing its stance, horns and forward movement into a compact symbol constructed through circles. The refreshed identity also informed my art direction for the television commercials, with film direction and cinematography handled by the production team.
The brief called for a clearer, more contemporary interpretation of the bull associated with financial markets. Following the client’s direction, I drew from New York’s Charging Bull, reducing its stance, horns and forward movement into a compact symbol constructed through circles. The refreshed identity also informed my art direction for the television commercials, with film direction and cinematography handled by the production team.
SCOPE
SCOPE
SCOPE
02
( Identity Refresh )
Before & After
03
( Design Logic )
Geometry & Form
04
( On Screen )
Television Commercials
OUTCOME
OUTCOME
OUTCOME
Hedge Equities approved and adopted the redesigned identity across the brand and its published television commercials. The project connected a more distinctive geometric symbol with commercial art direction, carrying the refreshed identity from brand communication into broadcast.
Hedge Equities approved and adopted the redesigned identity across the brand and its published television commercials. The project connected a more distinctive geometric symbol with commercial art direction, carrying the refreshed identity from brand communication into broadcast.
Hedge Equities approved and adopted the redesigned identity across the brand and its published television commercials. The project connected a more distinctive geometric symbol with commercial art direction, carrying the refreshed identity from brand communication into broadcast.
