TCL x FIFA
TCL x FIFA
TCL x FIFA
FIFA World Cup ’26 Campaign · 2026
FIFA World Cup ’26 Campaign · 2026
FIFA World Cup ’26 Campaign · 2026
ROLE
ROLE
ROLE
ART DIRECTION
CAMPAIGN DESIGN
ART DIRECTION
ART DIRECTION
CAMPAIGN DESIGN
CAMPAIGN DESIGN
MOTION DESIGN & ANIMATION
MOTION DESIGN & ANIMATION
MOTION DESIGN & ANIMATION
CHARACTER DESIGN
CHARACTER DESIGN
CHARACTER DESIGN
GRAPHIC DESIGN
GRAPHIC DESIGN
GRAPHIC DESIGN
YEAR
YEAR
YEAR
2026
2026
2026
INTRODUCTION
INTRODUCTION
INTRODUCTION
As part of the Spread Factory team, I developed the concept, script, story, art direction, character design and animation for TCL’s FIFA World Cup ’26 campaign. Built around a cast of football-fan mascots, the campaign connects tournament excitement with the larger-than-life viewing experience of TCL’s 115-inch TV. The characters form a consistent system spanning the kickoff film and proposed match-day social creative.
As part of the Spread Factory team, I developed the concept, script, story, art direction, character design and animation for TCL’s FIFA World Cup ’26 campaign. Built around a cast of football-fan mascots, the campaign connects tournament excitement with the larger-than-life viewing experience of TCL’s 115-inch TV. The characters form a consistent system spanning the kickoff film and proposed match-day social creative.
As part of the Spread Factory team, I developed the concept, script, story, art direction, character design and animation for TCL’s FIFA World Cup ’26 campaign. Built around a cast of football-fan mascots, the campaign connects tournament excitement with the larger-than-life viewing experience of TCL’s 115-inch TV. The characters form a consistent system spanning the kickoff film and proposed match-day social creative.
CONTEXT
CONTEXT
CONTEXT
Developed at Spread Factory for TCL.
Developed at Spread Factory for TCL.
Developed at Spread Factory for TCL.
SCOPE
SCOPE
SCOPE
02
( Character System )
Teams, Fans & Personality
03
( Motion )
The Kickoff Film
04
( In Application )
Proposed Match-Day Creative
OUTCOME
OUTCOME
OUTCOME
The campaign was commissioned and approved, with the kickoff film produced and launched. The character system also provides a foundation for proposed match-day promotions and localised social content.
The campaign was commissioned and approved, with the kickoff film produced and launched. The character system also provides a foundation for proposed match-day promotions and localised social content.
The campaign was commissioned and approved, with the kickoff film produced and launched. The character system also provides a foundation for proposed match-day promotions and localised social content.
