LOCO CHICKEN
LOCO CHICKEN
LOCO CHICKEN
Campaign Concept · Motion Design · 2026
Campaign Concept · Motion Design · 2026
Campaign Concept · Motion Design · 2026
ROLE
ROLE
ROLE
CONCEPT DEVELOPMENT
ART DIRECTION
CONCEPT DEVELOPMENT
CONCEPT DEVELOPMENT
ART DIRECTION
ART DIRECTION
CAMPAIGN DESIGN
CAMPAIGN DESIGN
CAMPAIGN DESIGN
MOTION DESIGN
MOTION DESIGN
MOTION DESIGN
YEAR
YEAR
YEAR
2026
2026
2026
INTRODUCTION
INTRODUCTION
INTRODUCTION
For Loco’s case study, I developed Achari Mango, a pickle-inspired flavour concept for Loco Chicken’s Indian market. Building on the supplied brand assets, I created packaging visuals, a multilingual campaign direction and a 10-second film for vertical in-store screens.
For Loco’s case study, I developed Achari Mango, a pickle-inspired flavour concept for Loco Chicken’s Indian market. Building on the supplied brand assets, I created packaging visuals, a multilingual campaign direction and a 10-second film for vertical in-store screens.
For Loco’s case study, I developed Achari Mango, a pickle-inspired flavour concept for Loco Chicken’s Indian market. Building on the supplied brand assets, I created packaging visuals, a multilingual campaign direction and a 10-second film for vertical in-store screens.
CONTEXT
CONTEXT
CONTEXT
Concept case study exploring an Indian-market campaign direction for Loco Chicken, developed using supplied brand assets.
Concept case study exploring an Indian-market campaign direction for Loco Chicken, developed using supplied brand assets.
Concept case study exploring an Indian-market campaign direction for Loco Chicken, developed using supplied brand assets.
SCOPE
SCOPE
SCOPE
02
( Flavour Concept )
Achari Mango
03
( Campaign Design )
Local Language & Attitude
04
( Motion & Applications )
From Screen to Store
OUTCOME
OUTCOME
OUTCOME
Developed Achari Mango into a cohesive concept spanning packaging, multilingual campaign visuals and a 10-second store-screen film, supported by proposed retail applications.
Developed Achari Mango into a cohesive concept spanning packaging, multilingual campaign visuals and a 10-second store-screen film, supported by proposed retail applications.
Developed Achari Mango into a cohesive concept spanning packaging, multilingual campaign visuals and a 10-second store-screen film, supported by proposed retail applications.
