ROPOSO
ROPOSO
ROPOSO
Digital Brand System · 2021
Digital Brand System · 2021
Digital Brand System · 2021
ROLE
ROLE
ROLE
BRAND DESIGN
BRAND DESIGN
BRAND DESIGN
ART DIRECTION
ART DIRECTION
ART DIRECTION
MOTION DESIGN
MOTION DESIGN
MOTION DESIGN
YEAR
YEAR
YEAR
2021
2021
2021
INTRODUCTION
INTRODUCTION
INTRODUCTION
Developed in-house at InMobi, Roposo’s digital brand system brings typography, colour, graphic elements and motion into a consistent visual language. As part of the design team, I contributed across the system’s development and its application to content, campaigns and digital touchpoints.
Developed in-house at InMobi, Roposo’s digital brand system brings typography, colour, graphic elements and motion into a consistent visual language. As part of the design team, I contributed across the system’s development and its application to content, campaigns and digital touchpoints.
Developed in-house at InMobi, Roposo’s digital brand system brings typography, colour, graphic elements and motion into a consistent visual language. As part of the design team, I contributed across the system’s development and its application to content, campaigns and digital touchpoints.
CONTEXT
CONTEXT
CONTEXT
In-house at InMobi Technologies Pvt Ltd
In-house at InMobi Technologies Pvt Ltd
In-house at InMobi Technologies Pvt Ltd
SCOPE
SCOPE
SCOPE
02
( Visual System )
Colour, Type & Form
03
( Motion Language )
Rhythm & Behaviour
TELEVISION COMMERCIAL
TELEVISION COMMERCIAL
TELEVISION COMMERCIAL
The brand system applied in Roposo’s television advertising.
The brand system applied in Roposo’s television advertising.
The brand system applied in Roposo’s television advertising.
04
( In Application )
Content & Campaigns
OUTCOME
OUTCOME
OUTCOME
Adopted across Roposo’s app, social channels, YouTube and television advertising.
Adopted across Roposo’s app, social channels, YouTube and television advertising.
Adopted across Roposo’s app, social channels, YouTube and television advertising.
