GLANCE
GLANCE
GLANCE
Brand Playbook & Digital Brand System · 2023
Brand Playbook & Digital Brand System · 2023
Brand Playbook & Digital Brand System · 2023
ROLE
ROLE
ROLE
BRAND DESIGN
VISUAL SYSTEMS
BRAND DESIGN
BRAND DESIGN
VISUAL SYSTEMS
VISUAL SYSTEMS
PLAYBOOK DEVELOPMENT
PLAYBOOK DEVELOPMENT
PLAYBOOK DEVELOPMENT
YEAR
YEAR
YEAR
2023
2023
2023
INTRODUCTION
INTRODUCTION
INTRODUCTION
While working in-house at Glance, part of InMobi, I led the team developing a brand playbook to bring greater clarity and consistency to the identity. The work connected the revised wordmark, colour system, sub-brand architecture and iconography through a shared set of principles. Designed for use across product and marketing, the playbook gave teams a consistent foundation for extending the brand across digital touchpoints.
While working in-house at Glance, part of InMobi, I led the team developing a brand playbook to bring greater clarity and consistency to the identity. The work connected the revised wordmark, colour system, sub-brand architecture and iconography through a shared set of principles. Designed for use across product and marketing, the playbook gave teams a consistent foundation for extending the brand across digital touchpoints.
While working in-house at Glance, part of InMobi, I led the team developing a brand playbook to bring greater clarity and consistency to the identity. The work connected the revised wordmark, colour system, sub-brand architecture and iconography through a shared set of principles. Designed for use across product and marketing, the playbook gave teams a consistent foundation for extending the brand across digital touchpoints.
CONTEXT
CONTEXT
CONTEXT
In-house project at Glance, part of InMobi, developing a consistent visual system and advertiser guidelines for the platform.
In-house project at Glance, part of InMobi, developing a consistent visual system and advertiser guidelines for the platform.
In-house project at Glance, part of InMobi, developing a consistent visual system and advertiser guidelines for the platform.
SCOPE
SCOPE
SCOPE
02
( Brand Identity )
Wordmark & Foundations
03
( Visual System )
Colour & Iconography
04
( In Application )
Sub-brands & Product
TELEVISION COMMERCIAL
TELEVISION COMMERCIAL
TELEVISION COMMERCIAL
The Glance identity system applied in television advertising.
The Glance identity system applied in television advertising.
The Glance identity system applied in television advertising.
OUTCOME
OUTCOME
OUTCOME
The revised wordmark and playbook were adopted across Glance’s product surfaces, app icons, sub-brand architecture and marketing communications. The system established a shared framework for consistent brand expression across the wider Glance ecosystem.
The revised wordmark and playbook were adopted across Glance’s product surfaces, app icons, sub-brand architecture and marketing communications. The system established a shared framework for consistent brand expression across the wider Glance ecosystem.
The revised wordmark and playbook were adopted across Glance’s product surfaces, app icons, sub-brand architecture and marketing communications. The system established a shared framework for consistent brand expression across the wider Glance ecosystem.
