EVO HOMES
EVO HOMES
EVO HOMES
Editorial Design & Copywriting · 2023
Editorial Design & Copywriting · 2023
Editorial Design & Copywriting · 2023
ROLE
ROLE
ROLE
EDITORIAL DESIGN
COPYWRITING
EDITORIAL DESIGN
EDITORIAL DESIGN
COPYWRITING
COPYWRITING
NARRATIVE STRATEGY
NARRATIVE STRATEGY
NARRATIVE STRATEGY
YEAR
YEAR
YEAR
2023
2023
2023
INTRODUCTION
INTRODUCTION
INTRODUCTION
An editorial and narrative system for Evo Aeris, a residential development by Evo Homes. I combined brochure design, copywriting and narrative strategy to bring architecture, landscape and everyday living into a cohesive story, giving prospective residents a sense of the life they could build there.
An editorial and narrative system for Evo Aeris, a residential development by Evo Homes. I combined brochure design, copywriting and narrative strategy to bring architecture, landscape and everyday living into a cohesive story, giving prospective residents a sense of the life they could build there.
An editorial and narrative system for Evo Aeris, a residential development by Evo Homes. I combined brochure design, copywriting and narrative strategy to bring architecture, landscape and everyday living into a cohesive story, giving prospective residents a sense of the life they could build there.
CONTEXT
CONTEXT
CONTEXT
The brochure needed to connect the development’s architectural features with its wider promise of contemporary living. I structured the narrative to move from atmosphere and aspiration into the details that support a buying decision: interiors, landscape, amenities, sustainability and location. A consistent layout system brought expressive imagery and practical information together throughout the publication.
The brochure needed to connect the development’s architectural features with its wider promise of contemporary living. I structured the narrative to move from atmosphere and aspiration into the details that support a buying decision: interiors, landscape, amenities, sustainability and location. A consistent layout system brought expressive imagery and practical information together throughout the publication.
The brochure needed to connect the development’s architectural features with its wider promise of contemporary living. I structured the narrative to move from atmosphere and aspiration into the details that support a buying decision: interiors, landscape, amenities, sustainability and location. A consistent layout system brought expressive imagery and practical information together throughout the publication.
SCOPE
SCOPE
SCOPE
02
( Brand Narrative )
Place & Atmosphere
03
( Living Experience )
Architecture & Interiors
04
( Project Details )
Landscape & Amenities
OUTCOME
OUTCOME
OUTCOME
The brochure was approved and produced for client use. It brought Evo Aeris’s architecture, landscape, amenities and sustainability features into one coherent publication, balancing an aspirational story with the practical information prospective residents needed to explore the development.
The brochure was approved and produced for client use. It brought Evo Aeris’s architecture, landscape, amenities and sustainability features into one coherent publication, balancing an aspirational story with the practical information prospective residents needed to explore the development.
The brochure was approved and produced for client use. It brought Evo Aeris’s architecture, landscape, amenities and sustainability features into one coherent publication, balancing an aspirational story with the practical information prospective residents needed to explore the development.
