TRUSSARDI CASA
TRUSSARDI CASA
TRUSSARDI CASA
Brand Experience & Digital Concept · 2025
Brand Experience & Digital Concept · 2025
Brand Experience & Digital Concept · 2025
ROLE
ROLE
ROLE
CONCEPT DEVELOPMENT
EXPERIENCE DESIGN
CONCEPT DEVELOPMENT
CONCEPT DEVELOPMENT
EXPERIENCE DESIGN
EXPERIENCE DESIGN
UX/UI DESIGN
UX/UI DESIGN
UX/UI DESIGN
CAMPAIGN ART DIRECTION
CAMPAIGN ART DIRECTION
CAMPAIGN ART DIRECTION
YEAR
YEAR
YEAR
2025
2025
2025
INTRODUCTION
INTRODUCTION
INTRODUCTION
Emotions in Display is a brand experience concept for Trussardi Casa that explores how feelings could guide furniture discovery. I developed the core concept and complete visual design, connecting an emotion-led digital journey with a campaign built around intimacy, memory and the atmosphere of home.
Emotions in Display is a brand experience concept for Trussardi Casa that explores how feelings could guide furniture discovery. I developed the core concept and complete visual design, connecting an emotion-led digital journey with a campaign built around intimacy, memory and the atmosphere of home.
Emotions in Display is a brand experience concept for Trussardi Casa that explores how feelings could guide furniture discovery. I developed the core concept and complete visual design, connecting an emotion-led digital journey with a campaign built around intimacy, memory and the atmosphere of home.
CONTEXT
CONTEXT
CONTEXT
Developed in Milan as an academic group project with Roberto and Teo, the concept interpreted Trussardi Casa’s connection to Milanesità through intentional living. We explored a browsing experience shaped by how people want a space to feel, alongside familiar considerations such as room and setting. My teammates developed the brand strategy and copywriting; I translated the direction into the platform experience, interface and campaign visuals. The project was not commissioned by Trussardi Casa.
Developed in Milan as an academic group project with Roberto and Teo, the concept interpreted Trussardi Casa’s connection to Milanesità through intentional living. We explored a browsing experience shaped by how people want a space to feel, alongside familiar considerations such as room and setting. My teammates developed the brand strategy and copywriting; I translated the direction into the platform experience, interface and campaign visuals. The project was not commissioned by Trussardi Casa.
Developed in Milan as an academic group project with Roberto and Teo, the concept interpreted Trussardi Casa’s connection to Milanesità through intentional living. We explored a browsing experience shaped by how people want a space to feel, alongside familiar considerations such as room and setting. My teammates developed the brand strategy and copywriting; I translated the direction into the platform experience, interface and campaign visuals. The project was not commissioned by Trussardi Casa.
SCOPE
SCOPE
SCOPE
02
( The Concept )
Emotion & Intention
03
( Digital Experience )
Feeling to Form
04
( In Application )
Proposed Campaign
OUTCOME
OUTCOME
OUTCOME
The project brought together a proposed digital platform and campaign under one emotion-led concept. Presented academically, it explored how a luxury interiors brand could connect product discovery with personal feeling through interface design and art direction. The platform and its proposed AI matching logic remained conceptual and were not technically developed, tested or implemented.
The project brought together a proposed digital platform and campaign under one emotion-led concept. Presented academically, it explored how a luxury interiors brand could connect product discovery with personal feeling through interface design and art direction. The platform and its proposed AI matching logic remained conceptual and were not technically developed, tested or implemented.
The project brought together a proposed digital platform and campaign under one emotion-led concept. Presented academically, it explored how a luxury interiors brand could connect product discovery with personal feeling through interface design and art direction. The platform and its proposed AI matching logic remained conceptual and were not technically developed, tested or implemented.
