MONOTYPE
MONOTYPE
MONOTYPE
Campaign Concept & Typography · 2025
Campaign Concept & Typography · 2025
Campaign Concept & Typography · 2025
ROLE
ROLE
ROLE
CONCEPT DEVELOPMENT
ART DIRECTION
CONCEPT DEVELOPMENT
CONCEPT DEVELOPMENT
ART DIRECTION
ART DIRECTION
VISUAL IDENTITY
VISUAL IDENTITY
VISUAL IDENTITY
DIGITAL ACTIVATION
DIGITAL ACTIVATION
DIGITAL ACTIVATION
YEAR
YEAR
YEAR
2025
2025
2025
INTRODUCTION
INTRODUCTION
INTRODUCTION
Free the Wor(l)d is a campaign concept that uses typography to challenge censorship and invite collective expression. I independently developed the campaign idea, visual identity, poster system and digital-platform concept, connecting individual messages with a proposed public activation.
Free the Wor(l)d is a campaign concept that uses typography to challenge censorship and invite collective expression. I independently developed the campaign idea, visual identity, poster system and digital-platform concept, connecting individual messages with a proposed public activation.
Free the Wor(l)d is a campaign concept that uses typography to challenge censorship and invite collective expression. I independently developed the campaign idea, visual identity, poster system and digital-platform concept, connecting individual messages with a proposed public activation.
CONTEXT
CONTEXT
CONTEXT
Created for Monotype’s D&AD New Blood 2025 brief, the project explores how typography can give people a visible voice across screen and street. The name connects “word” and “world” through a single letter, making freedom of expression the central identity device. The proposed journey moves from typing a personal message to generating a poster and joining others to form messages in public space.
Created for Monotype’s D&AD New Blood 2025 brief, the project explores how typography can give people a visible voice across screen and street. The name connects “word” and “world” through a single letter, making freedom of expression the central identity device. The proposed journey moves from typing a personal message to generating a poster and joining others to form messages in public space.
Created for Monotype’s D&AD New Blood 2025 brief, the project explores how typography can give people a visible voice across screen and street. The name connects “word” and “world” through a single letter, making freedom of expression the central identity device. The proposed journey moves from typing a personal message to generating a poster and joining others to form messages in public space.
SCOPE
SCOPE
SCOPE
02
( Campaign Identity )
Words & Visibility
03
( Digital Participation )
Type & Generate
04
( In Application )
Collective Expression
OUTCOME
OUTCOME
OUTCOME
Submitted to D&AD New Blood 2025, the project brought campaign identity, digital participation and a proposed public activation into one typographic system. The entry was not shortlisted or awarded and remained a concept: the platform was not developed or user-tested, and the activation was not staged.
Submitted to D&AD New Blood 2025, the project brought campaign identity, digital participation and a proposed public activation into one typographic system. The entry was not shortlisted or awarded and remained a concept: the platform was not developed or user-tested, and the activation was not staged.
Submitted to D&AD New Blood 2025, the project brought campaign identity, digital participation and a proposed public activation into one typographic system. The entry was not shortlisted or awarded and remained a concept: the platform was not developed or user-tested, and the activation was not staged.
