SMEG
SMEG
SMEG
Brand Experience & Sound Concept · 2025
Brand Experience & Sound Concept · 2025
Brand Experience & Sound Concept · 2025
ROLE
ROLE
ROLE
CONCEPT DEVELOPMENT
ART DIRECTION
CONCEPT DEVELOPMENT
CONCEPT DEVELOPMENT
ART DIRECTION
ART DIRECTION
EXPERIENCE DESIGN
EXPERIENCE DESIGN
EXPERIENCE DESIGN
YEAR
YEAR
YEAR
2025
2025
2025
INTRODUCTION
INTRODUCTION
INTRODUCTION
The Sound of SMEG is an activation concept that reimagines the FAB28 fridge as a participatory sound experience. Developed for a proposed Milano Design Week installation, the project explores how touch, interaction and live sampling could extend a recognisable product into an audible expression of the brand.
The Sound of SMEG is an activation concept that reimagines the FAB28 fridge as a participatory sound experience. Developed for a proposed Milano Design Week installation, the project explores how touch, interaction and live sampling could extend a recognisable product into an audible expression of the brand.
The Sound of SMEG is an activation concept that reimagines the FAB28 fridge as a participatory sound experience. Developed for a proposed Milano Design Week installation, the project explores how touch, interaction and live sampling could extend a recognisable product into an audible expression of the brand.
CONTEXT
CONTEXT
CONTEXT
Developed and presented as an academic assignment in Milan, the concept began with a question: what would SMEG sound like? The proposed experience invited visitors to interact with the fridge, creating sounds that an artist would sample and compose into a sound logo. Digital communication, an in-store installation and a collectible vinyl connected the event experience with a lasting brand expression.
Developed and presented as an academic assignment in Milan, the concept began with a question: what would SMEG sound like? The proposed experience invited visitors to interact with the fridge, creating sounds that an artist would sample and compose into a sound logo. Digital communication, an in-store installation and a collectible vinyl connected the event experience with a lasting brand expression.
Developed and presented as an academic assignment in Milan, the concept began with a question: what would SMEG sound like? The proposed experience invited visitors to interact with the fridge, creating sounds that an artist would sample and compose into a sound logo. Digital communication, an in-store installation and a collectible vinyl connected the event experience with a lasting brand expression.
SCOPE
SCOPE
SCOPE
02
( The Concept )
Form & Sound
03
( The Experience )
Interaction & Participation
04
( Brand Extension )
The Collector’s Piece
OUTCOME
OUTCOME
OUTCOME
The concept was shortlisted for possible presentation at Milano Design Week but was not exhibited. It proposed a connected experience spanning visitor interaction, live sound sampling and a collectible vinyl, exploring how SMEG’s product identity could extend into sound and participation.
The concept was shortlisted for possible presentation at Milano Design Week but was not exhibited. It proposed a connected experience spanning visitor interaction, live sound sampling and a collectible vinyl, exploring how SMEG’s product identity could extend into sound and participation.
The concept was shortlisted for possible presentation at Milano Design Week but was not exhibited. It proposed a connected experience spanning visitor interaction, live sound sampling and a collectible vinyl, exploring how SMEG’s product identity could extend into sound and participation.
